Kunel Gaur is a creative director/designer whose personal visual style is inspired by functional design and brutalist architecture and design movement that emerged in the 1950s and has come to evolve as a response to the overwhelming use of embellishment on visual communication both online and offline.

Looking at reconstruction and appropriation as means to create a sensory overlap and extract new meaning, he creates a variety of assemblages from the iconography of contemporary brands while stripping them of their excesses. These assemblages lay bare the information intended for consumption while changing how they are perceived. With the addition of quotes and text, his works become a representation of the contemporary human condition.